Wednesday, August 05, 2009
Shack Attack


Apparently RadioShack have decided to rebrand themselves with the curiously abbreviated moniker "The Shack".

I cannot for the life of me understand who thought this might be a good idea, as the visuals that immediately come to mind when I think of a "shack" are not images I connect with places I can go to buy fancy technological devices. I can understand that the word "radio" is somewhat antiquated in these modern times, but it's also the lone word (out of two) in the title that is remotely germane to the wares the store peddles.

JeffreyBeaumont: did you read that RadioShack is renaming themselves "The Shack"?
CabbieM: AHAHHA
CabbieM: hahAHHAHA
CabbieM: no
CabbieM: HAHAHAHA
CabbieM: they are so much more relevant now!
CabbieM: actually, it sounds like we could get burgers there

LizC: reminds me of shaquille o'neal. shaq attack.

Shake Shack. Shaq attack. Shake Shaq Attack?

This is all made especially strange given the announcement last week by Lance Armstrong's people that RadioShack, erm, The Shack, will be his new crew's main sponsor next season. Making them ... Team Shack? Really?

I certainly hope at least that Shaq considers using all of this as tie-in cross-promotion for his new reality show --- "Shaq Vs. The Shack" (or "Team Shaq vs. Team Shack").

Magnifique.

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posted by Nihilist Loves Hate, Hates Everything at 8/05/2009 10:54:00 AM 0 comments
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